Taylor Swift, a name that doesn’t need an extensive introduction for the music lovers. After the release of the self-titled album Taylor Swift in 2006, this American singer quickly rose to fame in the US and since then, her popularity has been growing at an exponential rate.
The majority of the fanbase consists of the young population, and young adults. The fact that she is definitely not the best singer out there makes people wonder, why is she massively popular among the youth?
The one way to attract the young audience is to write songs about things they can most relate to.
Swift is a prolific songwriter famed for writing songs primarily based on her emotions and experiences. She can take out universal emotions such as teenage heartbreak and turn it into a catchy song that every teenager worldwide can resonate with.
‘All Too Well,’ ‘We Are Never Ever Getting Back Together,’ ‘Tim McGraw’ are the prime examples of it where ‘Tim McGraw’ is the first breakthrough single by her.
Initially starting in country music, Swift took a clever path to reach out to the audience by shifting to pop music. The pop music made her lyrics more memorable and universal enough to reach teenagers beyond borders.
Taylor Swift writes her songs based on her raw emotions. She has an innate ability to express the complexity of her feelings with simple lyrics.
Apart from the teenage heartbreaks and past relationships, her creative talent of writing lyrics also reaches out to concepts like friendships, life lessons, confidence, and so on.
She even uses her songs as a response to her hostile critics. Her singles like ‘Blank Space’ and ‘Look What You Made Me Do’ serve as examples of her answer to the media’s adverse treatment of her by music.
Nowadays, pop music stars are criticised for not interacting enough with their audience. But Swift is an exception, listening to the audience about producing her songs which she confessed in an interview on ‘Late Night with Seth Meyers.’
As she makes her fans feel close to her, she maintains a unique relationship with her fans that other artists don’t do often.
Swift is known for her wide range of activism. The young population in present times is associated with many causes like gender and racial equality, gun control, pro-choice, and so on.
Swift has been a vocal critic of these causes and often uses her platform to talk about them, making her one of the leading personas of young activists.
Taylor Swift is one of the best-selling artists of all time. There are a lot of famed musicians in this era, but what makes her unique among them is her ability to reach out and connect to her ever-growing young audience with her music and her flamboyant personality.
