Peter Rabbit filmmakers and the studio behind it have apologised after receiving backlash on social media over their insensitive depiction of a character's food allergy.
A scene in the film, based on Beatrix Potter’s children’s book of the same name, shows a character who suffers a blackberry allergy being pelted with them by a gang of bunnies.
In a joint statement Sony Pictures and the makers of the film said they "should not have made light" of the issue "even in a cartoonish" way, according to a global media report.
Campaigners condemned the scene and some Twitter users adopted the hashtag #boycottpeterrabbit.
The charity Kids with Food Allergies Foundation said in a Facebook post "food allergy 'jokes' are harmful to our community".
A petition calling on Sony Pictures to apologise also attracted thousands of signatures, reports the BBC.
The offending scene is shown in the film released in US cinemas this weekend.
The character Tom McGregor, who has an allergy to the berries, is attacked by Peter and his friends who shower him with the fruit, even shooting one into his mouth, until he is forced to use an EpiPen to treat his reaction.
On Sunday, Sony Pictures said in a statement that it was wrong for the filmmakers to include the segment, "even in a slapstick way".
"We sincerely regret not being more aware and sensitive to this issue, and we truly apologise," the statement said.
