The growing popularity of WeChat is a result of continuous research and development behind making the app not only user-friendly but useful as well.
According to public reports, it has garnered over 980 million monthly active users. The following will explain the reasons behind the massive number of regular users.
- It is an all-rounder
Apart from being a regular mobile messaging application that helps to communicate with friends and family, WeChat supports additional features like ordering a cab, booking airline tickets, paying bills, purchasing products etc.
- Help develop long-term relationships
WeChat can be a blessing to a company as it provides an excellent platform for commercial organisations to promote their products and engage with the audience. Also, these companies can better cater to the needs of their customers as now they can keep their customers adequately informed about their offerings and news.
- Allows user to shop online
Wechat consists of a "wallet" feature will connect an individual's account with their credit card/bank account. This helps the user purchase online.
According to data available online, it is believed that around 200 million users have their WeChat account connected with their credit cards and 83 per cent of WeChat users buy products online.
- Proper use of the QR codes
WeChat has their built-in QR code reader which allows them to pick up different QR codes. This might sound like a regular feature of many apps. However, WeChat is different as by scanning a particular code, an individual can connect his/her WeChat account to the computer, add new contacts, etc.
Developed by Tencent, WeChat is a leading Chinese social media mobile application software. It was released in 2011 and started gaining appreciation from the users instantly.
