With an aim to provide most relevant search results to the users, Google has finally said goodbye to its age-old practice of manually entering country code domain for receiving country-specific services.
This means regardless of whether a user searches from google.com, google.co.uk, or google.com.au, for instance, the search engine giant will only return one set of results based on where the search engine believes the user is located.
“So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service,” Google explained on its blog.
Users can also go into settings and select the correct country service they want to receive.
While this update will change the way Google Search and Maps services are labelled, it won’t affect the way these products work, nor will it change how it handles obligations under national law.
This will also help deliver a consistency among all Google services including Gmail, YouTube and Google Maps.
Google is confident about the change this update is going to bring to improve users search experience by automatically providing them with the most useful information based on their search query and other context, including location.
