A professional workshop on AdTech 101, organised by Markopolo Academy (of Markpolo.ai).
Workshop Instructor: Ayon Rahman, CBO, Adplay technology - leading AdTech in Bangladesh having footmark in Singapore, Myanmar, and Nepal.
He is a seasoned C-level executive for technology companies with a demonstrated history of working in the food production industry and an SMT member for international humanitarian organizations.
He is skilled in making strategic decisions, Negotiation, Budgeting, Business Planning, finance, and Scenario Planning. He is a strong entrepreneurship professional with ‘The Association of Chartered Certified Accountants’ background focused on Accounting and Finance from FTC Kaplan. His hobbies include travelling with comfort, learning about emerging technologies, Cricket.
Topics covered at the workshop will include -
- An Introduction to the Digital Ad Ecosystem
- Media buying platforms:
- DSPs and Ad servers
- Ad Exchange
- SSPs
- Ad network
- Creative:
- Creative automation
- Data optimization
- Attribution:
- Validation
- Measurement
- Data suppliers, CDPs and CRM
- Marketing funnel and ROI
- AdTech Ecosystem Evolution
Who is the workshop for?
This workshop will be helpful for early-stage professionals and fresh business grads who are either working in the AdTech industry or have an interest in working in the Advertising Technology industry.
Time Duration: 3 hours long and then it will end with a Buffet dinner and a networking session.
Venue: Hotel Tropical Daisy
Date: 04.03.2022 - Friday (From 6 PM to 10 PM)
Workshop Fee: 3500 BDT [Pay with Bkash at - 01751325670 (Personal Number)
Further Information:
- Go to this link to learn more about the workshop - https://cutt.ly/TPdKHU1
- Visit here to learn about Markpolo.ai - https://cutt.ly/DPdKCrh
Click here for further details about AdPlay Technology - https://cutt.ly/QPdJGMs
