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The Financial Express

Pathao is looking for a Digital Marketing Manager

| Updated: June 07, 2022 16:16:01


Pathao is looking for a Digital Marketing Manager

Pathao is a team of young dreamers and doers delivering on-demand technology solutions through a super app we all love, serving millions and creating opportunities.

Vacancy: 01

Vacancy Type: Full-Time

Name of the Position: Digital Marketing Manager

Job Responsibilities:

  • Plan and execute all digital marketing activities including SEO/SEM, maintaining marketing database, email, social media and display advertising campaigns.
  • Build and maintain social media presence across all digital channels.
  • Measure performance of all digital marketing campaigns and assess against ROI and KPIs to prepare reports accordingly.
  • Identify trends and insights to optimize performance.
  • Plan and execute experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners when required.
  • Brainstorm new and creative growth strategies and also evaluate emerging technologies.

Job Requirements (Education/ Skill):

  • Bachelors or Masters degree in marketing or any other related field.
  • At least 4 years proven working experience in the Marketing field.
  • Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Facebook Analytics,

WebTrends) and working knowledge of ad serving tools (e.g., DART, Atlas).

  • Experience in optimizing landing pages and user funnels and expertise with A/B and multivariate experiments.
  • Familiarity with setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.

Additionally, the incumbent should have:

  • Strong analytical skills and data-driven thinking.
  • Up-to-date knowledge of latest trends and best practices in online marketing and measurement.
  • Executional and operational ability; ability to multitask.
  • Team management skills, including both coaching and enforcement.
  • Forward-thinking, strategic and data-driven mindset.

Location: Dhaka

Salary: As per company policy

Application Deadline: June 11, 2022.

Application Link:


Go to this link for detailshttps://cutt.ly/2JON9pD

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