Social media has become a new marketing strategy for restaurants. All their promotions, offers, collaborations, giveaways and many more are posted on social media for the convenience of the customers.
It helps them to reach the mass consumers and interact with them since people use social media frequently.
Posting things on social media: Almost all restaurants maintain a Facebook page and Instagram account. They continuously give updates about their food, ongoing offers, collaborations and giveaways. They also post tempting food pictures to draw the attention of the customers. In addition, some restaurants post their full menu on social media for convenience.
On social media, they also share the customers' reviews and their Facebook and Instagram stories on their official page. Some restaurants even make high-quality advertising short videos, content, and jingles and also make memes with trending topics to promote their food.
Food challenge: Food challenge has become a common marketing strategy. Restaurants usually provide a stipulated time for the customer to eat the food. If the customer wins, they can have the food free as a reward. But if they lose, they have to pay.
Some popular challenges can be mentioned - Boncho ribs challenge, steak challenge, fried chicken challenge, burger challenge, and unlimited pizza challenge.
However, the most interesting challenges are naga challenges, where customers' spice tolerance is measured by spicy food such as naga wings and naga burgers.
Food bloggers and vloggers: New restaurants often invite famous food bloggers and food vloggers. Even after launching a new menu or food, they ask them to try those. The food bloggers then write about the food, service, and ambience and post it on their social media profiles like Facebook and Instagram with attractive pictures.
On the other hand, the food vloggers make videos about the restaurant's overall experience and post them on social media. Therefore, their writing and especially the video can reach many people. As a result, people can learn about the new restaurant, its menu and the food quality.
Socialising: Many restaurants and cloud kitchens send complimentary food to food bloggers, vloggers and social media influencers. They are not obliged to give a review, but as the food came as a gift, they try to provide a short review of the food by posting it or sharing a story with pictures. They are independent here to write or say honestly about the food.
Paid promotion: In paid promotions, food bloggers, vloggers and social media influencers get paid for promoting the restaurant and the food. If they are paid, it is mentioned in their content. But in paid promotion, they are sometimes biased as they cannot say anything negative.
Food Giveaway: Food giveaway is another marketing strategy. On social media, restaurants give riddles, ask some easy questions, ask to solve puzzles, or sometimes they ask to mention friends and give conditions to share the post on an individual's profile.
Then they choose some lucky winners and gift them free food. Such free food giveaway excites the customers, and the participation eventually helps the restaurants to grow.
Product giveaway: Apart from the free food, restaurants start some campaigns where they provide a giveaway of expensive gifts. There are certain criteria and conditions. By fulfilling those, people can participate—the giveaway of gift hampers, electronic devices, iPhones and even bikes.
