Japan may resume discount campaign to revamp tourism sector


FE Team | Published: June 04, 2022 19:16:53 | Updated: June 05, 2022 22:34:20


A sign for 'Go To Travel' campaign, a Japanese government-backed travel discount programme encouraging domestic travel to help boost the economy, is displayed at a souvenir shop along Nakamise Street at Asakusa district in Tokyo of Japan in 2020 –Reuters file photo

Japan plans to resume a national travel discount campaign as soon as late this month to help the tourism industry recover from a Covid-19 slump.

A revived "Go To Travel" campaign would likely serve as a core measure to stimulate consumer demand, reports Reuters citing the Nikkei newspaper.

Japan is set to ease border controls to let foreign tourists in from July 10 as coronavirus infections ease.

The government will decide on the campaign soon, the Nikkei said, without specifying a time.

Officials at the Japan Tourism Agency could not immediately be reached for comment outside business hours.

The campaign, rolled out in July 2020 just as Covid-19 was gaining strength, subsidised half of the travel expense, up to 20,000 yen ($150) a night, for each traveller.

The programme helped boost tourism but was shelved five months later as the pandemic surged. 

 

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