For South African winemaker Vergenoegd Löw, the pandemic could have been a disaster but a bitter trade war between China and Australia has thrown the 325-year-old estate a lifeline.
Bottles of its reds, whites and roses piled up when South Africa banned alcohol sales under a strict lockdown and visitors who once flocked to the vineyard near Cape Town to sip wine and snap photos of its famed Indian Runner ducks vanished.
That changed when Beijing slapped tariffs of up to 212 per cent on Australian wine in November after Canberra led calls for an inquiry into the origins of the Covid-19 outbreak in Wuhan, reports Reuters.
It wasn’t just wine. Beijing hit a range of Australian goods with punitive duties, created new layers of red tape and banned some Australian imports outright, giving African suppliers of anything from coal to beef to copper a boost.
“We can now get much greater volumes of sales,” said Shaun McVey, marketing manager at Vergenoegd Löw, which has signed a new Chinese deal. “Instead of sending maybe three or four containers in a year, we’ve upped that to 15 to 20 containers.”
Chinese drinkers bought nearly 40 per cent of Australia’s wine exports before the long-simmering tensions between Beijing and Canberra boiled over and brought the trade to an abrupt halt.
Over the past three months, exports of South African wine to China jumped 50 per cent, according to the Wines of South Africa trade body, and hopes are high for even more sales once Australian stocks are polished off during China’s Lunar New Year holiday.
Martyn Davies, Deloitte’s managing director for emerging markets and Africa, said a protracted trade war would create a wide window of opportunity for miners and other sectors such as agribusiness, though seizing the potential would take work.
The Chinese market presents a range of obstacles, from language barriers and inscrutable bureaucracy to tailoring marketing to its unique social media ecosystem, analysts said.
“Many African companies are significantly behind the curve,” said Deloitte’s Davies. “Australian companies have been engaging China for 35 years.”
BAUXITE BOOST
The lack of trade deals between China and countries in sub-Saharan Africa also means exporters may face an uphill battle.
Despite its increasingly important role as an investor on the continent, China only signed its first free trade agreement with an African country, the Indian Ocean island nation of Mauritius, in January.
So while some African products may leapfrog Australian goods in the pecking order, they remain at a disadvantage when competing against exports from countries with preferential Chinese trading terms such as Chile, Peru or New Zealand.
In the mining sector though, China has spent the past decade ramping up projects in Africa to safeguard the flow of raw materials to the manufacturing juggernaut.
Those investments are now paying off and African producer countries are pocketing the royalties as exports to the world’s second biggest economy get a boost at Australia’s expense.
Last year, state-owned Aluminum Corp of China Ltd, known as Chalco, shipped the first bauxite cargo from its Guinea project, and a prolonged trade war between China and Australia is only likely to help the West African country’s economy.
Australian shipments to China of the rock used to make aluminium dropped 22 per cent in the final quarter of 2020 while imports from Guinea leapt 70 per cent, according to Chinese customs data.