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The Financial Express

Tourism can change Bangladesh's face    


Tourism can change Bangladesh's face      

We have seen two oft-repeated things centring around  our approach to tourism in Bangladesh. From pipe dreams to gradualism  to   having cold feet  we have had it all! 

 The first we get to hear is,  growth of domestic tourism spurs on  international  tourist arrivals in the country.  This  sounds like stating  the obvious as it  points to  a certain development of  infrastructure having taken place. And, this   is   conducive to    both internal  tourism and that of external origins. But little do we plumb deeper; much    remains unsaid in  that  cryptic, rather presumptive  and  fashionable statement.

The underlying truth is  that     domestic and    international tourists have differing  requirements. The latter being of jet-set  kind  are  used to customised services along with a range of choices preferably  on offer, particularly in regard to adventure tourism. This variety of specialised  adventure  is offered   on a competitive platter in intra-regional and inter-regional  terms. This  in-thing now comes in standardised forms! 

Admittedly though,  the galloping  march of  domestic tourism  has had  a lift-pump effect on  travelling, hoteliery, handicraft and  hospitality industries. What is equally  auspicious is  that more money into hands of  the expanding  middle class is rolling into worthwhile  recreational , educative and energising   purposes.

The second  thing we  like to indulge in   is  crystal ball-gazing into future of  tourism in the country, sometimes on upbeat, at other times with disillusionment. We nurture high    hopes  but lack in appreciating  the deeper prospects, let alone  applying due diligence to translate them into reality. With tourism, we are not on a sidewalk but on a garden path with the nature-endowed countries. In the first place, we need  a vision and then a strategy for implementing it with a reworked and rejuvenated  private-public participation (PPP). Maybe, unalloyed private enterprise.  Just look around and see how iconic five star globe-girdling  hotel chains are gravitating to Dhaka  in spite of its traffic jam and air pollution in terms of which other cities  are no white lilies either!

The clincher here is the  economic  bonanza Bangladesh  presents with its resilient growth of which the world may have only  seen a slice of. So, we do need to be seized with   the huge gap between  potential and realisation that the current state of tourism in Bangladesh  depicts. That way  we'll   be able to bridge it.  

The world's longest sea beach , extensive mangrove forest, beauteous  Saint Martin coral island, Kuakata  offering a view of both sun rise and sunset are there to whet  tourist  appetite. Bandarbon's Niligiri blue swathe, Rangamati's   Sajek valley where  clouds hover and Jafflong-Bichhanakandi where rocks mingle with water  keep beckoning  tourists. Then you have anthropological sites, lush  tea gardens stretching to the  horizon , or the  engulfing extensive watery bowls of   haors and  baors . To enable your comfortable sojourns eco-resorts are coming up.

Simultaneously, private airlines are working to attract foreign tourists to hitherto neglected 500  small to big natural and historical tourist sites. It is reported that experts researching  on international tourism on behalf of  the World Travel and Tourism Council ( WTTC) take the view that by 2050, tourists from 51 countries will visit Bangladesh. What efforts are getting  underway in Bangladesh to optimise utilisation of that huge prospective  bonanza  is the question   making rounds now. The WTTC  in a report titled, "Travel , Tourism and Economic Impact -2018" having analysed  Bangladesh's data  for the  last 25 years, said, " If development of tourist sector is sustained, it will  set a rare  example of  socio-economic progress including export spike  and job creation on an extensive scale."

 The imperatives now have been identified as providing eco-friendly atmosphere underpinned by security arrangements  including safeguards against extortionist  forays.

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