DIGITAL marketing is now spread all over the world. Through digital marketing a marketer can keep contact with their customers digitally. Digital marketing mainly includes website design, search engine optimisation, pay per click method, social media marketing, online reputation management, display advertising, e-mail marketing and many others. In Bangladesh the scope and opportunities of digital marketing is very high as mobile internet subscribers are 60,037,000, internet subscribers are 63,915,000 and mobile subscribers are 128,939,000. Twenty-three million people currently use Facebook in Bangladesh, 18 million of them are males and 5.0 million are females. Then 7.6 million people are using Google chrome, 1.2 million are using Mozilla, 6.2 million people are using Opera and 2.5million people use Safari. In Bangladesh people mostly talk on Facebook, 6.3 million of them talk about shoes, 4.1 million people about ornaments, 3.7 million about watches, 13 million about music, 5.9 million about women clothing, 3.0 million about men's clothing etc. We can understand from these figures that people are very close to web-based methodologies. So, potential marketers can easily expand their marketing ideas and reach their customers within a short time with the help of digital marketing.
Digital marketing helps focus on product's rational and emotional sides both practically. It also helps visualising separate advertisements by younger and elderly people digitally. Digital marketing can easily explore big data. There is easy pay system which means after click charge which is also based on digital marketing. Digital marketing made the greatest commercial impact in 2016, in terms of marketing automation 13 per cent, content marketing 22 per cent, big data 17 per cent, mobile marketing 12 per cent, social media marketing 8.0 per cent and community marketing 3.0 per cent. By optimisation of digital marketing processes, it will be easy to provide updated service digitally.
Mehenaz Hossain
BBA, East West University
[email protected]
