Bangladesh’s electronics giant Walton has been honoured with the ‘Best Brand Award-2022’ for the ninth time in the refrigerator segment, says a press release on Monday.
Walton refrigerator received the award in recognition of its outstanding performance in creating an exceptional and sustainable brand equity through gaining the faith of a major portion of the local refrigerator’s customers.
On behalf of Bangladesh Brand Forum, Zulfikar Hussain, CEO and Lead Consultant, Grow n Excel, handed over the award to Walton authorities at a programme held at a city hotel in Dhaka on Saturday.
Walton’s Chief Marketing Officer (CMO) Md Firoj Alam, Executive Director Didarul Alam Khan, and Refrigerator’s Product Manager Shohidul Islam Reza received the award on behalf of Walton.
For the last 14 years, Bangladesh Brand Forum has been honouring the most loved brands through ‘Best Brand Award’ with the aim of demonstrating and celebrating the success of the brands, which are achieved through tough and effortful initiatives.
This year’s edition of the award was arranged in partnership with Nielsen Bangladesh and The Daily Star.
This award-giving initiative was completed based on a global model (Winning Brands) done through a direct consumer survey across the country. Based on the consumer survey, the BBF honoured Walton with the ‘Best Brand Award’ under the fridge category.
