Turaag Active, a brand of Wave Riders Limited, teamed up with Daraz and Foodpanda to promote active lifestyle.
Wave Riders Limited, a sister concern of Urmi Group—a leading readymade garment manufacturers with annual export worth over $220 million-- signed two separate memorandum of understanding (MoU) with Daraz and Foodpanda recently, according to a statement.
Speaking at the signing ceremony, Faiaz Rahman founder and director of Turaag Active said their product is changing the athleisure business by producing trendy gear for men and women that improves performance.
“Turaag Active specializes in cutting-edge technology and innovation in the fashion and fitness sectors.
Turaag Active assists athletes perform well and recover after demanding exercises because it is made with sustainable materials. We focus on fashion, functionality, and versatility while designing sportswear to create a line that you can wear daily” he added.
From now onwards, Turaag Active's unique line of activewear will be sold on Pandashop and delivered to a few specific locations in Dhaka, added the statement.
There has been a significant increase in the number of fitness-conscious people who are taking their active lifestyle seriously. Intense workouts and fancy exercise routines are making their lives more energetic.
As a result, activewear is poised to be getting more popularity as a form of clothing in Bangladesh.
Active wear is casual clothing that is suitable for exercise or sport.
The product has also been designed to make it easier for athletes and sportspeople to wear something cozy and supportive to the gym or other places of physical activity, and it has fashionable features that complete the look. It can be used while working out as well as in other non-physical situations.
