Taiwan's largest ecommerce group PChome Online Inc. held its first annual Investor Day of this year recently.
PChome, pioneer in 24-hour guaranteed delivery, arranged the programme last Monday to unveil new management team and strategic initiatives
Joining Chairman Hung-Tze Jan has to execute new strategies with Yun Su; General Manager of PChomeStore, Kevin Tsai; General Manager of PChome Online, Vicky Tseng; General Manager of PChome eBay Co., and Eric Chung; General Manager of PChome Interpay.
According to a statement about the Investor Day, the company will utilise a combination of big data and artificial intelligence to power its first core business model in 2018.
It will continue to make each platform stronger individually as well as collectively to boost revenue opportunities in the upcoming year.
The statement said, for example, PChome's Ruten C2C marketplace has access to huge amounts of demographic data.
These data can be sold to sellers and advertisers on the platform as eMarketing tools.
PChome customers are going to get the option of overall membership for all platforms and it will ensure convenience for them.
This type of umbrella membership will also allow the company to combine the data of every PChome platform, containing over 10 million active members, to provide a huge data pool and revenue stream.
PChome plans to open up its infrastructure to all players in the ecommerce ecosystem in 2018.
The order system, applications, logistics, and payment options that PChome has spent nearly two decades building will be available for use on social media platforms, other external websites, and more.
PChome will bolster its mobile commerce efforts to further its share of the growing m-commerce market in Asia-Pacific.
As of January 2018, PChome's personal store added 100 million new products in a year and was up to 10 million convenience store pickup deliveries and NT$4 billion turnover in a single month.
Additionally, the Ruten platform receives 47 per cent of total orders from mobile devices and 51 per cent of total traffic to the marketplace is mobile.
The company is also ready for further expansion in the m-commerce space in 2018.
To watch all presentations of PChome's 2018 Investor Day and receive more information about PChome's 2017 revenue results and the upcoming year's strategic initiatives, visit http://pchome107.hievent.hinet.net/vod
PChome's 2018 Investor Day presentations included some of their achievements of 2017.
These achievements included:
- Consolidated revenue from all channels reached NT$29.4 billion.
- B2C platform achieved double-digit performance for 10 consecutive months of growth.
- The 3C and appliance sales on this platform soared, with performance rising 23 per cent in 2017, beyond the other online and physical channels' 6.2 per cent and -1.7 per cent.
- Ruten Auction reached more than 2 million sellers with NT$275.2 billion gross merchandise volume in 2017.
- PChome Stores counted 70,000 total vendors in 2017 compared to 24,000 vendors the previous year.
- PChome introduced Taiwan's largest mobile marketplace called Personal Store in January 2017.
It allows consumers to shop on their smartphone for over 200 million products and pick up purchases in convenience stores as a direct competitive response to both big and small ecommerce players alike.
