Closing down the facility of travel quota of international credit and pre-paid cards by several banks is hindering the development of digital marketing sector of Bangladesh.
A delegation of the Bangladesh Association of Software and Information Services (BASIS) raised the issue during a meeting with Bangladesh Bank’s Deputy Governor Ahmed Jamal on Sunday.
BASIS's President Syed Almas Kabir, Vice President (Admin) Shoeb Ahmed Masud and Digital Commerce Standing Committee’s Chairman Syed Kamal were present at the meeting.
Bangladesh Bank, by a circular issued in 2016, promoted the international credit and pre-paid card to enhance the convenience of its citizens to buy goods at home from the international market.
This move continued to play an effective role in expanding the digital industry of the country.
Recently, several banks started restricting access to international credit and pre-paid cards that is affecting people and institutions involved in digital marketing, said a press release issued by the BASIS.
In the context of the meeting, the delegation suggested to use special uninterrupted cards containing network providers such as MasterCard or Visa Card in digital marketing.
It can be provided through public or private banks and can only be used to send payments to authorised media channels.
Later, BB’s Deputy Governor Ahmed Jamal told the delegation that a meeting will be held next week with all banks in this issue.
"The proposals submitted by the BASIS will be highlighted at the meeting to resolve the situation," he added.
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