The Financial Express

Getting through COVID-19 together

Published: March 30, 2020 18:11:01 | Updated: March 30, 2020 20:53:00

Rahel Ahmed, managing director and CEO of Prime Bank Limited Rahel Ahmed, managing director and CEO of Prime Bank Limited

In a letter to the customers, Mr Rahel Ahmed, managing director and CEO of Prime Bank Limited urges all to maintain social distance to combat coronavirus and also assures that the bank will continue to provide necessary services. The letter appears as follows: 


Dear Valued Customers and Well-wishers, 

As we enter a new phase in our fight against COVID-19—a time when we have to be more vigilant and more responsible than ever before— our hearts go out to each and every single person across the globe who has been affected by this pandemic, physically and emotionally.   

As we proudly continue to serve our nation in its hour of need, we prioritise the well-being and safety of our colleagues, our customers and the community. With this in mind, we continue to make informed decisions and take quick measures to adapt to the evolving situation.  

We understand that in these uncertain times you might have concerns about how Prime Bank intends to support you to navigate through the challenges facing us. That is why I wanted to personally reach out to you to provide an update on the actions we are taking to pull each other through this. 

While we encourage our customers to consider alternate delivery channels, especially the online banking platform (Altitude), our Contact Center (16218), the Cards (Debit and Credit) and ATM network, we have also made sure that essential services are available at many of our branches for those customers who may need to conduct banking transactions in person. 

Our subsidiaries across the UK, Singapore and Hong Kong are also working tirelessly to serve the customers in those countries, in accordance with international and local safety guidelines. 

Whilst many of our colleagues are working from home as per the guidelines of Bangladesh Bank, I would like to assure you that we have a strong Business Continuity Plan set in place, which enables us to provide uninterrupted banking services.  

And to ensure that all our valued customers and colleagues go back home to their loved ones, safe and healthy, we have taken the most stringent measures to keep our branches and support offices clean and disinfected, at all times. And the same applies for all our ATM booths across the country. Despite the logistical limitations, Prime Bank is facilitating the prompt import of Personal Protective Equipment (PPE) and other lifesaving equipment to fight COVID-19. Our colleagues are also strongly following the guidelines provided by WHO and IEDCR to minimise health risks. 

We appreciate your understanding that in view of the shifting landscape, your banking experience at our branches might not always be as swift—for one, the waiting queue might be longer and colleagues might take time to respond to your queries. 

Our unwavering commitment to serve the country and the people with cutting-edge banking services is what empowers us with the resilience to forge ahead though these emerging challenges. It is our privilege to serve you. We are strong together, and we will emerge through this difficult phase stronger. 

For any support, reach out to us without any hesitation. 

Stay safe, Stay well.

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