SYDNEY- Media OutReach - Taste Ireland, Australia's largest distributor of Irish and UK foods, will raise the freshness and availability of Ireland's iconic food brands in Australia with a new end-to-end freight solution from DHL.
The solution will see DHL Global Forwarding, the leading international provider of air, sea and road freight services, ship Taste Ireland's products -- including much-loved Irish labels like Tayto crisps and Barry's Tea -- on direct sailings to Australia, selected to minimize transit times and the risks of in-transit food expiry. To ensure freshness of the food items, DHL will utilize its reefers -- refrigerated containers -- to ship temperature-sensitive products.
Prior to shipping, DHL will consolidate and pack Taste Ireland's high volumes of orders -- from customers including major supermarket chains Coles and Woolworths as well as most Irish pubs in Australia -- to reduce container numbers and subsequently optimise transport costs and times for the distributor, according to a statement.
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