Appier, a leading artificial intelligence (AI) company, announced that Aixon, its AI-based data intelligence platform, now connects directly with Google's advertising platforms, including DoubleClick Bid Manager, DoubleClick for Publishers, and DoubleClick Campaign Manager, according to a Media Outreach statement on Tuesday.
This connectivity enables Appier's enterprise customers to seamlessly run their campaigns directly from Aixon. Through this data connection, global customers of the Aixon platform can run effective ad campaigns to reach their desired audience on Google's ad platforms.
"We are continually improving the functionality on Aixon based on feedback from our customers and this integration with Google's advertising platforms will make it very seamless for our users to run campaigns directly from Aixon," said Junde Yu, Chief Business Officer, Appier.
Aixon offers companies the ability to unify data across different formats and combine it with data from Appier's CrossX AI database, which comprises rich anonymised ownership and usage information across billions of devices in Asia. Aixon helps marketers analyse this data using AI to predict customer behavior. It also allows them to export and integrate customer insights with their own customer relationship management (CRM) systems, or to take action on Aixon's predictions using programmatic advertising platforms such as Appier's CrossX Programmatic Platform.
- SZ