Appier, a leading artificial intelligence (AI) company, has launched AIQUA, a proactive marketing automation platform.
It launched the platform, now available throughout the Asia-Pacific, on Tuesday, according to a Media OutReach-forwarded statement.
The AIQUA helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.
"During our interactions with our many clients around the region, it became clear to us that there's immense room for improvement when it comes to engagement and personalization," said Chih-Han Yu, CEO and founder.
"We're excited to introduce a solution that addresses these gaps by drawing on the power of AI."