The country's top electronics brand Walton launched 'Star Brand Promoter' activities aimed at assisting customers to take appropriate purchase decisions by providing them best services and necessary information about the brand and product.
The Star Brand Promoter will work for the marketing and promotion of brands and products of Walton Group.
Walton Hi-Tech Industries PLC's Managing Director and CEO Golam Murshed inaugurated the 'Star Brand Promoter' initiative as the chief guest of a programme held at Walton Corporate Office in Dhaka on Tuesday, reads a press release.
Addressing the Star Brand Promoter initiative at the event, Mr Golam Murshed said that they should convert consumer desires into demand.
The inaugural function was also attended by, among others, Walton Hi-Tech's Additional Managing Director Abul Bashar Hawlader, Deputy Managing Directors Amdadul Haque Sarker and Humayun Kabir, Plaza Trades' CEO Mohammad Rayhan, Senior Executive Directors SM Zahid Hasan, Tanvir Rahman, Anisur Rahman Mallick, Mostafa Nahid Hossain, Ariful Ambia, Amin Khan, Dr Md Shakhawat Hossain, Al Imran and other senior officials of the company.
Walton's Chief Marketing Officer Md Firoj Alam gave the welcome address. He noted that initially this activity is started with 50-star brand promoters. They will work in 25 sales outlets of Walton as a pilot project. Gradually, the star brand promoters will be appointed in all sales outlets across the country.
In his speech, Walton CEO Golam Murshed said, “We usually see the result, but don't notice the struggle, effort and hard work behind it. In fact, a brand is established through struggles. You are lucky to be working for the top and established brands in the country. Your strength is the Walton brand and the diversified product features. With this power, you will turn customer curiosity about your product into demand and sales.”
He also hoped that the brand promoters will act as influencers between sellers and buyers.
At the event, the senior officials of Walton provided important suggestions and directions to the Star Brand Promoters.