Walton, the local electronics company, started the ‘Season 3’ of its digital campaign countrywide from September 1, 2018 and this season customers have the chance to win cars. Huge customer response was seen towards the registration of the purchased appliances during the campaign’s previous two seasons this year.
Under the campaign’s third season, customers of Walton fridges, LED televisions and air conditioners will get brand new cars, motorbikes, various types of electronics and electrical appliances or sure cash backs - through registering the newly purchased appliances from any Walton Plaza or distributor outlet across the country. Customers enjoyed the same offers during the campaign’s Season 2.
To accelerate the initiative of building customers database for delivering online based swift and best after sales service to the users, Walton is conducting ‘Digital Campaign’ across the country. Prior to Season 3, this year Walton conducted the campaign’s Season 1 from April 1 to June 30 and the Season 2 from July 1 to August 30, said a press statement.
During Season 2, total of five customers across the country received new cars through purchasing and registering Walton brand fridges. They are: a member of Bangladesh Police at Dhaka Aradhan Chandra Shaha, a housewife of Chattagram District Shima Shill, a farmer of Rangpur District Titu Miah, a shopkeeper of Rangunia in Chattagram Tishu Das and a farmer Narsingdi’s farmer Abu Taher. In addition, thousands of customers got free products and sure cash backs.
Under Season 1 offers, Tanjin Sultana Nipu from Shariatpur District, Babul Khan from Gazipur District, Mahmudul Hasan from Dinajpur District and Md Jahurul Islam from Gaibandha District got free air tickets of America-Dhaka-America and Russia-Dhaka-Russia from the purchase of Walton products.
Rakibul Hossain, convener of Walton Digital Campaign, said, the previous two seasons of the digital campaign received sound customers’ response towards the registration of purchased appliances. As a result, the process of building strong database has been accelerated, he added.
To sustain the buyers’ eagerness in registering their purchased products, Walton started the campaign’s third season, he noted and expected that the third season will also be successful like the campaign’s previous two seasons.
Ariful Ambia, deputy executive director of Walton Group, said, details of the customers and their purchased products including the name of customer, contact number and the model number of the product are being stored on a server through the product’s registration. As a result, he said the customers can seek post sales services browsing the Walton developed web page http://support.waltonbd.com and also they can see the status of the product online.