Wagely, Asia’s one of the fastest-growing financial wellness platforms, has raised USD 8.3 million (BDT 71 crore) in an oversubscribed pre-series.
The funding comes when the company is scaling its platform to help workers access their earned salaries on demand in Indonesia and Bangladesh. The funding comes in just seven months after securing its seed funding.
The oversubscribed round was led by East Ventures (Growth Fund) with participation from existing backers, including Integra Partners, the Asian Development Bank, Global Founders Capital, Trihill Capital, Blauwpark Partners, and 1982 Ventures which brings the total funding raised to USD 14 million (BDT 120 crore) in less than two years.
Wagely also revealed that it secured the backing of Central Capital Ventura, the VC arm of Indonesia's largest private bank, Bank Central Asia (BCA). The investment into Wagely underpins the commitment to expand the digital financial ecosystem and drive financial wellness solutions across Indonesia.
With stagnant incomes, rising costs of living, and lack of savings, workers are under daily pressure to stay afloat financially. The options for this segment are limited when faced with an urgent need for cash.
The result is a vicious cycle of repeated reliance on payday loans and other costly financial products leading to omnipresent financial stress among the workforce.
Launched in 2020, Wagely is building a holistic financial wellness platform with earned wage access (EWA) at its core that lets workers of partner employers access their earned wages in real-time.
The concept, which has been proven in several markets across the globe, has been adopted by some of the most renowned organisations, including Walmart, Pizza Hut, and Visa, to reduce turnover, enhance productivity, and increase business savings.
Founded by former Grab and Tokopedia executives, Wagely witnessed strong growth across its markets as its users base grew 10 fold in 2021 while it partnered with some of Indonesia's largest employers including British American Tobacco, Ranch Market, Adaro Energy, and Medco Energi.
Commenting on the investment, Roderick Purwana, Managing Partner of East Ventures, said, “With Wagely’s rapid growth in recent quarters, we believe they will be the preferred partner for large enterprises that aim to challenge the status quo of worker financial wellness in Indonesia and beyond.”
The pre-series A funding comes in only a few months after the company expanded to Bangladesh, which is home to the 7th largest labour force in the world.
“We are proud to be successfully operating in two of the largest markets in Asia with more than 150 million workers. Instant access to salary plays a pivotal role in reducing costs for employers and increasing the productivity and wellbeing,” said Tobias Fischer, CEO and Co-Founder of Wagely, in a statement.
The new capital will enable the company to accelerate its market-leading position in Indonesia and Bangladesh and spur the development of its holistic financial wellness platform, which the company plans to start rolling out later this year.
