Vivo Communication Technology Co. Ltd. and Carl Zeiss AG have recently entered a strategic long-term partnership to jointly promote and develop breakthrough innovations in mobile imaging technology, they announced in a statement on Monday.
As part of the collaboration agreement, the companies will establish the vivo ZEISS Imaging Lab, a joint R&D programme to innovate mobile imaging technology for vivo’s flagship smartphones, according to the statement.
The collaboration is designed to allow vivo and ZEISS to build on each other’s strengths and advance mobile photography technology, the statement says.
In addition to the joint R&D programme, it adds, the companies will launch the ‘vivo ZEISS Master Photography’ campaign to promote the vivo ZEISS co-engineered imaging system and to inspire users to enjoy their creativity with the smartphones.
The first “vivo ZEISS co-engineered imaging system” will be featured in the vivo X60 series, according to the statement.
“Through the partnership, …. vivo and ZEISS intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging,” said Spark Ni, senior vice president and CMO of vivo.
“The partnership between vivo and ZEISS is all about mobile imaging," said Joerg Schmitz, head of ZEISS Consumer Products.