Coca-Cola Bangladesh Limited has started a new campaign titled Under the Crown (UTC) for its Sprite consumers.
The consumers will have a chance to win brand new Nokia phones every hour, by quenching their thirst with the lemon-lime flavoured soft drink ‘Sprite’, said a press release.
The company has taken the campaign for the upcoming hot and humid summer in the country. The campaign was presented in a press conference at a city hotel on Wednesday.
During the campaign, consumers will get a unique code number under the cap of their refreshing lime ‘n’ lemony Sprite Bottle.
The code number will give them the opportunity to participate in a competition just by messaging their unique code number with a SMS.
After sending the unique code number, they will be offered to participate in a quiz, according to the campaign.
During 50 days campaign a total 2940 Nokia phones will be offered for the ‘Sprite Ghontai Ghontai Nokia Phone’ Campaign.
Managing Director of Coca-Cola Bangladesh Limited Shadab Khan, Tapas Kumar Mondal, managing director, International Beverages Private Ltd., Robert West, CEO of Abdul Monem Limited-Beverage Unit, Farhan Rashid, head of business, Nokia, were present at the occasion.
To participate in the competition, consumers will have to follow the following steps: buy any PET pack of any of the Sprite with white cap, find the 10 digit unique code underneath the white cap, send the unique valid code to 2010, and by answering three easy questions any consumer will have the opportunity to win a brand new Nokia phone.
Fastest answer of every hour will win the prize of the hour.
The campaign will run from March 15, 2018 to May2, 2018, the release said.
Everyday campaign duration will be from 12:00pm to 10:00 pm. The same unique code which was used in the non-campaign hour will remain valid to be used during campaign hour.
Participants will get the opportunity to win a Nokia 3310 3G phone every hour by drinking soft drink ‘Sprite’ and participating in this competition.
Lucky winners will get to win a brand new Nokia 8 phone in every week.
