Smaato has made two key strategic hires to manage its expansion in the APAC region.
The leading global real-time advertising platform for mobile publishers and app developers announced this in a Media OutReach-forwarded statement on Tuesday.
Of the key hires of Alex Khan and Tobby Williams, the former will serve as Managing Director APAC, and the latter as Senior Director Demand Business Development APAC, the statement said.
"We are honored that we were able to attract two digital marketing leaders to join and help us further expand into the APAC region," said Glenn Fishback, Chief Revenue Officer at Smaato.
"Over the last eight years, Smaato has created a great foundation in APAC. We are now uniquely positioned to build upon the successes with these key hires."