7UP on Wednesday announced the appointment of Bangladeshi cricketer Shakib Al Hasan as its brand ambassador
The all-rounder will play a pivotal role in delivering 7UP’s ‘Bhabo Fresh’ philosophy to consumers across the country, said a press release.
Commenting on the announcement, Shakib Al Hasan said, “I am extremely excited to be 7UP’s new brand ambassador as it is an association that comes as a natural fit to me. The brand’s ‘Bhabo Fresh’ philosophy is one that I strongly believe in.
Speaking on the association, Debasish Deb, country manager of PepsiCo Bangladesh said, “7UP is one of the largest and most loved brands in Bangladesh and therefore it made perfect sense to have the most loved cricketer and youth icon, Shakib Al Hasan, to be our brand ambassador”.
Deepinder Singh Tiwana, director of sales and marketing of Transcom Beverages Ltd said, “7UP is one of the most iconic brands in the country and our association with cricketer Shakib Al Hasan is another milestone to be celebrated. Shakib is a youth icon and has a strong connect with people across the country, which makes him the perfect brand ambassador for 7UP”.
7UP has always encouraged consumers to be their cool and optimistic self, a belief that resonates with the dynamic cricketer as well. The brand’s popular ‘Bhabho Fresh’ campaign in Bangladesh is built on the insight that life throws googlies at us on various occasions and in those times, we need to ensure that we be positive, think out of the box and be calm – ideally with a refreshing 7UP.
