The number of China's online shoppers hit 610 million as of December 2018, up 14.4 per cent year on year, as consumer demands continue to grow, according to the latest statistical report.
Chinese users shopping online accounted for 73.6 per cent of China's total online population.
Over 592 million people shopped via mobile phones, registering an increase of 17.1 per cent compared with December 2017 and accounting for 72.5 per cent of the total mobile phone Internet population, according to the report, released by China Internet Network Information Centre.
The increasing consumer demand for higher quality products and a broader selection of goods and services from sellers have injected new vitality into China's Internet-based shopping sector and further drove its growth in 2018, the report of the on Internet development notes.