The boss of Netflix, Reed Hastings, has told the BBC he is looking forward to going up against Disney when it launches its online streaming service, Disney Plus, next year.
"We've been competing with Amazon for more than 10 years, so we're used to healthy, strong competition," he said.
"It makes us better."
But Disney Plus, which has been dubbed the "Netflix Killer", is expected to give both Amazon's Amazon Plus and Netflix a run for their money.
And Mr Hastings admitted that Disney, which reported record results on Thursday, is a "formidable" firm.
"They've got so much content [like] Star Wars and Marvel, they'll be a great competitor," he said.
"And that will push us to do the best work of our lives."
Netflix, which already has more than 130 million paid memberships in more than 190 countries, is also banking on winning more fans and boosting subscriptions across Asia.
On Thursday, the firm unveiled its plans for 17 made-in-Asia programmes to be released next year, reports BBC.
