Rehnuma Begum, a Facebook-based business owner, has to make several phone calls to her customers every day for business purpose, such as verifying orders or assuring the successful delivery of the products. To run her small business, she needs to recharge her phone frequently in order to communicate with her customers.
"When recharging my mobile phone, I constantly hunt for good offers. Recently, I availed an offer from Nagad and earned a cashback of 10TK. This little perk has greatly enhanced my mobile recharging experience." She stated.
Recently, the country's popular mobile financial service Nagad has rolled out an exciting campaign to continue to provide added benefits to its customer at a reasonable cost. The campaign comprises several offers such as cashback, discounted internet package, happy hour benefits, and so on. Users of Nagad and Nagad Islamic who have not recharged after December 31, 2021, are receiving a cashback of TK 10 on TK 20 recharge or 1.0 GB internet at only TK 10 to their mobile number.
Since its launch on August 22, the campaign has been receiving an overwhelming response from users across the country. Not only the customers are flocking to Nagad 'Uddokta' points for cash-in, but the MFS operator is also seeing significant growth in terms of services like transferring money and add-money.
Regarding the campaign recently, Mustafa Jabbar, Minister of Post and Telecommunications Departmentremarked. “I see Nagad is improving and expanding its offerings relentlessly. A reward of 10-taka cashback on a 20-taka recharge is not insignificant. The operator is leveraging its creative and innovative capabilities in all possible ways and those working with the MFS deserve praise for their positive attitude.”
“As a mobile financial service of the postal department, Nagad is trying to address the needs of mass, and what they have accomplished so far is unparalleled. Nagad has revolutionized mobile financial services in Bangladesh.” He further added.
Under the mega campaign, Grameenphone, Robi and Airtel subscribers are getting Tk 28 cashback on Tk 38 recharge. Banglalink customers are receiving Tk 21 cashback on Tk 31 recharge and Teletalk customers will receive TK 17 cashback on TK 27 recharge.
Speaking about the campaign, Yasir Azman, the Chief Executive Officer of Grameenphone said,“We are delighted that Nagad has introduced fresh offers in the market. To me, Nagad's identity is doing something new, discovering something new. We hope to continue to collaborate in the coming days.”
As a disruptive MFS operator in the country, Nagad has rolled out several successful campaigns since its inauguration in 2019. Campaigns like “DeshiNagad a BeshiLabh”, “Nagad a Lakhpoti” received a widespread response from its customers.
Speaking with the Financial Express Tanvir A Mishuk, Founder and the Managing Director of Nagad Said, “Since our inception, we have so far led many successful campaigns to give our customers more profits. We believe, meaningful disruption is only possible through bringing in the greatest services at an affordable rate.”
“Commodity prices are currently rising all across the world. When visiting the market, I myself observed that individuals nowadays are seeking greater benefits at a low cost. We attempted to make it a reality through this mobile recharge campaign.” Tanvir added.
MFS provider Nagad alsooffers year-rounddiscounts and cashback at various merchants to provide customers with the greatest possible deals. All these uniquely designed offers helped Nagad to become the country’ssecond-largest and fasted growing MFS provider in the world within just 3 years. The operator currently has a registered customer base of 6.5 crores with a daily average transaction of over BDT 7500 million, which is a unique example in the country’s financial industry.
