Mondelez International has announced the establishment of its operations in Bangladesh, expanding the company's presence in South Asia.
The company has set up its country headquarters in Dhaka, marking its entry into Bangladesh, said a press release on Saturday.
Kallappa Pattanashetti, who was earlier with Mondelez India Foods Private Limited, has been appointed the Country Lead and will play a pivotal role in running the company's operations in Bangladesh, it said.
"With our existing experience in Bangladesh, we see tremendous opportunity to bring in our much-loved products to this region and continue to grow here," the press release said, quoting Mr Pattanashetti.
Mr. Pattanashetti was also quoted as saying: "We have inaugurated our corporate office in Dhaka, rolled out billing systems and are currently in the process of establishing a new warehouse."
Over the next two years, the company's focus will be to invest in building our route-to-market and growing market share for our much-loved brands,
Mondelez International has been marketing its powdered beverage brand Tang in Bangladesh since 1995.
With the establishment of its own operations, the company is now well positioned to tap into the snacking opportunity in Bangladesh by leveraging its global brand portfolio, said the release.
Mondelez International, Inc. is building the best snacking company in the world, with 2017 net revenues of approximately $26 billion, according to the press release.
Creating more moments of joy in approximately 160 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.