How GoZayaan is simplifying digital tourism


FE ONLINE DESK | Published: July 21, 2022 15:53:15 | Updated: July 23, 2022 16:57:32


How GoZayaan is simplifying digital tourism

GoZayaan as a company has been making headlines since the beginning of this year with new and exciting announcements dropping every few weeks.

The company acquired a Pakistani online travel marketplace earlier this year and made history being the first Bangladeshi travel company to do so. Despite all these achievements, GoZayaan remains a customer-oriented brand whose only goal is to provide the best in the world service. With a brand campaign proclaiming 'Go Limitless,' the company itself is giving its all to make sure they Go Limitless for their customers every day.

GoZayaan has been establishing itself as a customer-oriented brand through various vigorous initiatives in the past few years. While it is evident that the brand stands for limitless travel, today we discuss the practicality the brand offers with multiple value-added services to make travel more convenient for users.

Limitless Benefits for the Limitless Traveler:

GoZayaan has always tried to provide best-in-class service to customers. With this in mind, the company has been continuously coming up with many value-added benefits and services for travellers.

During the pandemic, only essential travel was promoted through the platform. But the company did not stop there; integrated RT-PCR tests with international flight purchases and the Go-Safe program were launched with the view to simplifying the maze that was international travel during the lockdown. Travel insurance was also launched at BDT 10 only to make healthcare accessible in these trying times even when travelling abroad. The insurance includes coverage for Covid-19 as well.

To accommodate the influx of tourists after international borders started lifting restrictions, the company introduced their 0 per cent EMI service. The EMI service allows travellers to go on their travels now and pay the necessary amount back in instalments over a suitable period of time. However, the EMI requires the use of a credit card. For those who don’t have access to a credit card, the company even offers travel loans which provide more or less the same benefits.

New Additions:

GoZayaan started its journey primarily focusing on international flights. When international travel came to a halt in the middle of 2020, the company immediately shifted its focus to home grounds and onboarded local hotels and tour operators on the platform to adapt to the challenging new ecosystem of travel.

Now that international travel has picked up once more, the company has once again set out to capture this scene. It did so by identifying a key problem for Bangladeshis while travelling abroad - booking an international hotel.

Booking on the spot while travelling abroad is often a risky option due to the high demand for hotels and international travel at the moment. However, booking an international hotel before leaving the country often requires making payments through foreign websites which require international credit cards or special cards that many people often don't have access to.

Moreover, due to skyrocketing exchange rates, carrying dollars and paying at the property is not very favourable either. GoZayaan has eliminated this issue by having the largest inventory of international hotels on their platform, making sure people can pay through local methods and local currency. The 0 per cent EMI service can be availed here as well.

Ease of Use:

Convenience is key when it comes to introducing users to a completely new system. With only 5 per cent of the Bangladeshi tourism scene existing in the digital space, it is evident that the population is still in the learning phase of digital tourism. To make the process easier for travellers, GoZayaan’s website and app both have a sleek and easy-to-use outlook.

There are no ads cluttering the pages or unnecessary and confusing options. The booking process is fairly simple with instant confirmations arriving as soon as the payment is made. Even if one prefers to use the EMI facility, the process is completely paperless and does not require users to fill out lengthy forms or physically go to the bank.

GoZayaan’s core concern since the very beginning has been to bring utmost convenience to users and help travellers Go Limitless. Whether it’s through financial assistance such as the EMI service or bringing convenience with services such as travel insurance - GoZayaan has established itself as a brand that truly cares about travellers.

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