FASTBOOKING has selected Cendyn, the leading CRM and sales platform, to provide the hospitality industry with the best-of-breed CRM solution through their connectivity platform.
This collaboration will provide seamless connections between CRM and FASTBOOKING's multiple e-commerce solutions, according to a press release.
Cendyn President and CEO Charles Deyo said the seamless solution will assist hoteliers to target their most valuable guests, keep them at the forefront of marketing technology and penetrate the competition.
FASTBOOKING’s Managing Director of Asia Pierre-Charles Grob also underlined the importance of the relationship and its significant impact on the way forward.
Notably, to reinforce the relationship and its focus for hoteliers, FASTBOOKING and Cendyn will be sharing best practices in the new series of Digital Lab tour for 2018.