SINGAPORE - Media OutReach - 10 April 2018 - FASTBOOKING and Serenata join forces to enhance hotel's direct booking with seamless connectivity all in one-stop. This collaboration will provide the hospitality industry with the best-in-class e-commerce and CRM solutions to drive qualified traffic to the hotels' website and to provide a memorable experience for every guest.
According to tnooz.com, the new guest acquisition cost for hotels vary by property but typically ranged from 15%-20% of room revenue, and industry figures indicate that the cost of customer retention is five times lower than acquiring a new customer.
With the importance of guests' retention and the battle for direct bookings, hotels are now re-evaluating and enhancing this infrastructure to take advantage of the efficiencies of digital communications to influence future booking behaviour.
"It is an honour to be partnering with FASTBOOKING. The seamless solution will empower hoteliers to deepen customer relationships and fuel loyalty throughout the customer lifetime journey.," said Dieter Dirnberger, CEO of Serenata.
To reinforce this partnership and its focus for hoteliers, FASTBOOKING and Serenata will be sharing best practices in the new series of Hotel Digital Lab tour for 2018. As the Hotel Digital Labs are dedicated to hoteliers and spearheaded by industry leaders, including Serenata, participation in the conference nearest to them is complimentary (www.hoteldigitallab.com). This year, the conference will cover the re-conceptualisation of the booking sequence. From Acquisition to Conversion and finally Retention; providing hoteliers with holistic, turnkey solutions!
"We are pleased to join forces with Serenata to offer the industry with the best-in-class solution all in one-stop. With the heights of digital transformation, hoteliers know the significant impact on the way forward. This conference and partnership with Serenata steer hoteliers to concentrate on where they really should be," expressed Pierre-Charles Grob, Managing Director Asia of FASTBOOKING.
-rmc//