Daraz Bangladesh, an online marketplace, has announced that it will organise a one-day sale Eleven Eleven (11.11) campaign for the 4th consecutive time.
Alibaba Group, the parent company of Daraz Bangladesh, had first started this campaign in 2009, which was held for the first time in Bangladesh in 2018.
This international campaign surged past America’s Black Friday and Cyber Monday in 2012 and became the world’s biggest shopping event from then.
The mega campaign will begin on 11th November and will be active for only 24hours, says a media release.
“Daraz’s iconic 11.11 campaign has been tremendously successful for us all the previous times, and we are confident about the upcoming one as well. Customers and Daraz fans can fulfill their shopping requirements at ease by utilising this special opportunity to grab their desired product at a much lower price range, accompanied by exciting discounts and offers,” Syed Mostahidal Hoq, managing director of Daraz Bangladesh, said.
The campaign will comprise more than twenty-five million products at massive discounts and will provide the customers with the ultimate online shopping experience, says the release.
The event comes with numerous attractive offers, for instance, Mystery Box, Surprise Voucher, 1 Taka Game, Thousands Taka Discount, Shake Shake-Seller Double Taka Voucher, Flash Sale, Big buy win, 11’o o'Clock Deals, and Add to Cart Giveaway.
Apex, Dettol, Esquire Electronics, LUX, Realme, and Studio X are the Diamond Sponsors of the campaign while Bata, Dekko, Fabrilife, Harpic, Lotto, Motion View, P&G, and Parachute Naturale shampoo are the platinum sponsors.
The Gold Sponsors are--- Bruno Moretti, Fantech, Focallure, Godrej, Haier, Lee Cooper, Logitech, Ribana, Rongon Herbals, SSB Leather, TP-Link, and Transcend.
The customers can avail of further special offers during the campaign which are solely offered by the company’s payment partners.
The payment partners of this year’s 11.11 campaign are-- bKash, BRAC Bank, City Bank, Eastern Bank, HSBC, LankaBangla Finance, Prime Bank, Southeast Bank, and Standard Chartered Bank.
Apart from the above, Daraz will also introduce another campaign titled ‘Make a Wish’ which will continue till November 11th, 2021.
Under the specific campaign, winners will get the opportunity to fulfill their wishes by sharing their fond moment of 11.11 on Facebook.
Adding to that, all customers in the 1 Taka Game will have the opportunity to participate in a skilled-based contest where the winner can get Toyota Axio Car (2016) Hybrid - Silver Colour by Ocean Motors Ltd, GPX- Demon 165 (red) Motorcycle by Speedoz LTD, TVS Apache RTR 160CC 4V MotorCycle (SD) Xconnect (Carb) - Blue and TVS Apache RTR 160CC Motorcycle Race Edition (SD) - Red by TVS Auto Bangladesh Limited.
This year, approximately 40,000 sellers are ready with their best deals to showcase in the 11.11 campaign and hopefully make a new record.