CUBE Boutique Capsule Hotel has opened a new branch at Kampong Glam in Singapore as part of its expansion of hospitality real estate in Asia.
The location of the hotel in the Kampong Glam Heritage Trail underscores the group’s premise for affordable, restored heritage accommodation located in popular conservation and cultural enclaves targeted at a new group of digitally-inclined, discerning travellers.
The CUBE brand, helmed by RB Hospitality, successfully launched its first capsule hotel right in the heart of Chinatown in 2016 and this year, it has opened the second branch offering another 56 beds - a mix of singles and queens- each in its own cozy capsule.
"Kampong Glam is chosen for its vibrancy, charm and rich heritage culture. In addition to the Sultan Mosque and the Malay Heritage Centre, there are a number of shops, cafes, restaurants and other bustling sites such as the hip Haji Lane. The Bugis MRT Station is only a 5-minute walk away." explained Sonia Anya Tay, Chief Operating Officer and Co-Founder of RB Hospitality.
CUBE Boutique Capsule Hotels are aimed squarely at savvy, sociable travellers, yearning for out of the ordinary accommodation in distinctive locales with immersive cultural experiences, according to a Media OutReach statement.
CUBE has also attracted business travellers who appreciate the conveniences of capsule accommodation without burning a hole in their pockets as each capsule stay can range between S$50 and S$120 per night.
By keeping the most essential hotel features such as daily housekeeping, 24-hour concierge, airport pickups, free Wi-Fi and breakfast, along with tech touches, the CUBE Hotel experience has endeared itself to visitors without compromising on comfort.
"Our guests are typically 18-35 years old global explorers including founders of new generation businesses and special interest groups. The positive interest shown in our properties has inspired us to create a new CUBE Capsule concept which we aim to open before the end of this year. This is very much in line with our vision to grow the number of CUBE Boutique Capsule Hotels to eight in Singapore in the next few years" added Ms Tay.
Since the launch of the CUBE brand, the group was awarded the TripAdvisor Certificate of Excellence for the Chinatown property as well as the ISO 9001:2015 certification in Project Management of Hotel Construction & Renovation and Provision of Hospitality Services.