Club Med is collaborating with global leading ski school Ecole du Ski Francais (ESF) to deliver advanced skiing programmes to China's winter sports enthusiasts.
This partnership will attract Chinese snow lovers who are yearning for a more professional and sophisticated level of instruction, according to a Media OutReach-forwarded statement on Thursday.
The snow holiday market in the Asia Pacific region has seen dramatic growth in recent years, led by China. In the past year, the snow market saw 138 million Asia-Pacific travellers.
The arrival of ESF at Club Med Ski School will significantly raise the standards of skiing experience in Mainland China.
Club Med Greater China CEO Gino Andreetta said, "Club Med's partnership with ESF in building Club Med Ski School marks a pivotal moment in the development of China's winter sports market."
Already with 21 ski resorts across five different countries, Club Med has ambitious plans to expand further in catering to the growing global and regional winter sports sector.