Citigroup Inc has added three new API (Application Programming Interface) partners as the bank continues its effort to promote the benefits of API usage and cross-industry collaboration with the aim of bringing banking and credit card services to more customer digital touchpoints.
The multi-national investment bank announced this in a Media OutReach-forwarded statement on Monday.
Joining the Citi API ecosystem are household brands EGL Tours, Fortress, and Watsons, all of which will be integrating the Citi Pay with Points API with their e-commerce platforms, enabling Citi cardholders to offset online purchases using their reward points instantly after checkout.
This follows the successful introduction of the Citi Pay with Points service on HKTVmall in March. At the time of the launch, over 50 per cent of Citi credit cardholders who shop on the HKTVmall platform had experienced the convenience of being able to pay for online purchases using reward points.
Lum Choong Yu, Head of Cards and Unsecured Lending at Citibank Hong Kong, said, "In 2017, we became the first bank in Hong Kong to launch an open API platform to give developers and consumer brands direct access to our APIs for building innovative solutions that benefit customers."
"We are extremely encouraged by the strong participation from our partners and our mutual commitment to enhance our clients' digital experience. Through our ever growing list of API partners spanning different industries, we are moving closer to our ultimate goal of bringing banking services to where customers need them and when they need them."
