Bitopi Advertising Limited started its affiliation with international advertising firm Foote Cone& Belding (FCB) with the screening of a powerful documentary.
“Saints of Sin”, directed by advertising professional and filmmaker Aniruddha Sen and conceptualised by the Chief Creative Officer of FCBUlka, Swati Bhattachariya, was screened at Gulshan Club on Saturday.
The screening also marks Bitopi embarking on its 50th year of operation in the advertising business, according to a press release.
The event was hosted by Sarah Ali and was graced by Debarpita Banerjee, President FCB Ulka North and East India, and Swati Bhattachariya, the Chief Creative Officer of FCB Ulka.