A BBF seminar on the theme titled “Creating Human Connection in the age of Digital”, arranged by Bangladesh Brand Forum (BBF) is being held today (Saturday) in Dhaka.
27th April also marks the 12th year anniversary of BBF. Multiple engagements are being designed to celebrate the occasion.
BBF Seminar 2019 will consist of 3 Keynote Sessions, 5 Panel Discussions, 1 Insight Session, 1 Activity Session and 3 Breakout Sessions. Starting in 2008, BBF seminar has been sharing global insight among the local business leaders through keynotes, panel discussions, and interactive sessions.
The keynote speakers for the summit are – Prem N. Shamdasani, Ph.D, Associate Professor, Marketing, Academic Director (Executive Director), National University of Singapore; Brian Collins, CCO and Co-Founder, Collins and Ex-Chairman & CCO, Brand & Innovation, Ogilvy & Mather Worldwide; and Thomas Barta, Dean, McKinsey Leadership Program and Columnist for Forbes Marketing Week. Thomas Barta is also the Author of a bestselling Marketing Leadership Book – “The 12 Powers of a Marketing Leader”.
The topics for the 5 Panel Discussions are – Driving Digital Transformation for Brands; What Do You Stand for Positioning/Purpose - Does it Matter?; Data - Creativity - Privacy - Value Creation: Where is the Sweet Spot?; Short Term - Long Term Debate in the Era of NOW MOMENT; and Why Brands Must Lead the Sustainability Battle.
Each participant of the seminar will receive one copy of the book “The 12 Powers of a Marketing Leader”.
-rmc//