The 9th iteration of Best Brand Award, 2017 was held on Saturday at Le Meridien Dhaka.
This year, out of 103 winners, 35 categories were awarded. Out of the overall top 30 brands, 10 were awarded, and all the local top 10 brands were awarded. In addition, 1 Best Newcomer Brand 2017, 1 Most Improved Brand 2017 and 1 Most Consistent Brand 2017 were awarded.
Out of the overall top 30 brands, Grameenphone, Horlicks, and Rupchanda Fortified Soyabean Oil bagged the first three positions, respectively. And out of the Local Top 10 Brands, Ispahani Mirzapore Tea, Radhuni Masala, and Super Fresh Fortified Soyabean Oil bagged the first three positions, accordingly.
Bangladesh Brand Forum arranged the event.
This is a platform for recognizing the success of business community of Bangladesh and portraying their achievements in brand building. Bangladesh Brand Forum partnering with Kantar Millward Brown has identified top Bangladeshi brands in 35 categories for the year 2017 with the aim to acknowledge the brands that have established themselves to a meaningful height in terms of business value and contribution to consumer life.
-rmc//