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The Financial Express

Australian media giants agree to merge


Australian media giants agree to merge

Australian media giants Nine Entertainment and Fairfax have agreed to merge, creating what they say will be the nation's "largest integrated media player".

The surprise deal, worth an estimated A$4b (£2.25b; $3b), gives Nine Entertainment a 51.1 per cent stake. The new business will be called Nine, reports BBC.

Australia has a highly consolidated news media market.

The loss of the name Fairfax, a company founded in 1841, was lamented by many.

The deal wraps in Nine's television network, one of the nation's biggest, and Fairfax newspapers including The Sydney Morning Herald, Melbourne's The Age and The Australian Financial Review.

It also includes Fairfax's many radio and digital assets, including news websites in other cities and property listings business Domain.

Current and former Fairfax employees joined others in expressing sadness about the deal.

The merger will create at least A$50m in cost savings over two years, the companies said. They did not say if this would include job losses.

Fairfax chief executive Greg Hywood said: "There will be plenty of Fairfax Media DNA in the merged company and the board."

The deal needs to be approved by shareholders and market regulators, but is expected to be completed by the end of the year.

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