TAIPEI, TAIWAN - Media OutReach - April 10, 2018 - Appier, a leading artificial intelligence (AI) company, published today its 2017 Digital Consumer Behavior Report, providing a roadmap for marketers looking to make sense out of a consumer journey that is fragmented today by multi-device ownership.
The report is based on analysis of over 5 trillion data points from Appier-run marketing campaigns across Asia in 2017. It examines device usage online by time of day and during the week and segmented the data by country, gender, age group and industry vertical. These AI-driven insights provide a clearer picture for marketers and help them understand the fragmented consumer journey of their customers in Asia.
"Marketers have an incredibly difficult job reaching their target audiences today. The rapid adoption of smartphones and tablets across Asia, including in emerging markets, has led to an incredibly high percentage of multi-device users. These savvy consumers use all their devices in different ways on their digital consumption journey and it can be tricky for marketers to reach them. Appier has been helping our enterprise customers with our AI-powered platforms to bridge the gap to their target customers. Armed with these insights, and with the help of AI, marketers will be in a position to take advantage of these trends," said Fabrizio Caruso, Chief Revenue Officer, Appier.
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