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The Financial Express

Join Pathao as Senior Executive of Brand Communications


Join Pathao as Senior Executive of Brand Communications

Pathao is a team of young dreamers and doers delivering on-demand technology solutions through a super app we all love, serving millions and creating opportunities.

Vacancy: 01

Vacancy Type: Full-Time

Name of the Position:  Executive/ Senior Executive - Brand Communications

Job Responsibilities:

  • Develop and plan marketing strategies for the assigned brands.
  • Implement ATL and BTL activities that include promotional activities including digital, In-App promotions, print advertisements, events, point-of-sales marketing etc. 
  • Create, direct and monitor campaign launch, thematic advertising, advertorial, editorial approval and joint promotion with internal and external partners.
  • Collaborate with respective trade channels for promotional mechanisms, special offers, in-store display and POS materials.
  • Plan, monitor and review campaign and promotional budgets.
  • Conceptualize and initiate digital and social media campaigns as well as plan and deliver innovative content across all social media platforms.
  • Analyze and measure the performance of all digital marketing campaigns and prepare relevant reports.
  • Create content, including design and copyright for digital ads and related marketing collaterals.
  • Monitor competitor's activities through print and digital advertisements, data analysis, and current market performance and trends.

Job Requirements (Education/ Skill):

  • At least 2-3 years of proven working experience in a relevant role.
  • Bachelor's or Masters's degree in Marketing or any other related field.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date knowledge of the latest trends and best practices in online/offline marketing.
  • Sound knowledge in G-Suit (Doc/Sheet/Slides).

Location: Dhaka

Salary: As per company policy

Application Deadline: November 20, 2022.

Application Link:


Go to this link for details -  https://cutt.ly/CN60ymo

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