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The Financial Express

Emphasis on media’s role in promoting usefulness of animal protein

| Updated: September 30, 2021 20:28:05


Emphasis on media’s role in promoting usefulness of animal protein

Media gatekeepers have agreed with the poultry industry leaders that the role of media in promoting animal protein is vital for building a healthy nation and intelligent society.

They said that the media-industry relation should be strengthened and information should be made available.

They came up with the comment at a colloquium organised by Bangladesh Poultry Industries Central Council (BPICC), with support from the US Soybean Export Council (USSEC) at a city hotel on Thursday.

Dr Khaleda Islam, Professor, Nutrition and Food Science, University of Dhaka, presented a keynote paper.

 Prof. Khaleda said that animal protein is better than plant protein.

 She added there are various myths and misconceptions about poultry egg and broiler meat which is an obstacle to increase animal protein intake.

Pronab Saha, Editor of DBC news said there is propaganda against the poultry industry. The doctors also sometimes gave misleading information about poultry eggs.

 Pronab claimed that there is a difference between government data of eggs, chicken and meat production with the actual production.

Saiful Alam, Editor of the Daily Jugantor said that he consumed two eggs daily when he was affected by Covid-19.

Alam said awareness has been raised in city areas but the rural areas are still in dark.

Ibrahim Azad, Head of News, Dipto TV requested the industry leaders to conduct research on tasty chicken meat.

Monjurul Ahsan Bulbul, Editor in chief of TV Today said it would take a long time to change food habit of our people.

Therefore, to reduce dependency on rice and increase protein intake, the industry should have an exclusive planned campaign.

Enamul Hoque Chowdhury, Editor of the Daily Sun; Abdul Quayum Mukul, Associate Editor of the Prothom Alo; Talat Mamun, Executive Director of Channel-24; Ashish Saikat, CNE and Shamim A. Zahedy, Associate Editor  of Independent Television; Nazmul Ahsan, Executive Editor of the Business Post, Gazi Nasiruddin, Joint Editor of Desh Rupantor; Khairul Bashar Shamim, News Editor of Kaler Kantho; Jamal Uddin, Business Editor of Daily Ittefaq, Kawser Rahman, Chief Reporter of Daily Janakantha, Salam Jubayer, Chief Reporter of Daily Sangbad, SM Jahangir, Chief Reporter of the Financial Express, Salah Uddin Bablu, Business Editor of SA TV, Shahanuare Shaid Shahin, Deputy City Editor of Bonik Barta; Sajjad Alam Khan Topu, Business Editor of Jamuna Television also attended and gave their opinions.

The event was moderated by Prof. Golam Rahman, Editor of Ajker Patrika and former chief information commissioner. Moshiur Rahman, President of BPICC, presided the colloquium.

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