The Walt Disney Co will release ‘Frozen 2’ on Disney Plus several months early to give families cooped up by the coronavirus a welcome distraction — and give its streaming service a boost.
Disney announced Friday that ‘Frozen 2’ will begin streaming on Disney Plus Sunday, three months earlier than expected. In some countries, including Canada, Australia, New Zealand and the Netherlands, the movie will start streaming Tuesday.
Most upcoming new releases have been postponed due to the virus, including Disney’s own lineup. ‘Mulan’ had been set to hit theaters next week. Few March or April movies remain on the calendar. Some movie theaters have shuttered, though most are currently imposing new restrictions on audience crowding to help facilitate the social distancing recommended by health officials.
The move by Disney could presage how other media companies funnel their films to streaming services in the coming weeks as studios look for ways to capitalise on audiences stuck at home, reports the Associated Press.
And it could prove a pivotal moment in the evolution of streaming services in relation to theatrical release.
The major studios have largely guarded the traditional three-month exclusive theatrical window.
‘Frozen 2,’ which opened on Nov 22, had already completed its theatrical run and hit video-on-demand on Feb 25. With more than $1.4 billion in worldwide ticket sales, it’s the highest grossing animated film ever.
The vast majority of people recover from the new virus. According to the World Health Organization, people with mild illness recover in about two weeks, while those with more severe illness may take three to six weeks to recover.